Shop Small Events


Let’s get out and support our local eateries!! Our Promotions Committee has created a two-week game to support our favorite local restaurants in Beverly. We’ve dubbed it Dine Out Beverly and we created a bingo game for you to play along! You’ll gather all your friends and family and neighbors, choose a bingo card, support a local business, and perhaps win a very cool trophy.

You can find the Bingo Cards here! 

How to play:
🍕 we made 3 versions of the bingo card
🍕 choose one of the bingo cards at the link above
🍕 screenshot the card, save to your phone, and use a phone editor to draw on the bingo card OR
🍕 screenshot the card, email it to yourself, and print it out to bring along to each business
🍕 fill up the card as much as you can in the next two weeks, March 1 – March 17.
🍕 if you get bingo, email a photo or screenshot of your bingo card to
🍕 you’ll be entered into a drawing to win a super exclusive trophy from Beverly Main Streets

Take pics of yourselves engaging with the bingo card and tag us! We’ll reshare so everyone can see how much fun you’re having and get jealous and want to play Dine Out Beverly Bingo also 🍕🍕🍕

Any questions? Ask us at!
No questions? Choose a card and take a screenshot and get going to your fave local eatery!


We are proud to support our local black-owned businesses! Check out the North Shore Diversity Catalogue to learn more about minority-owned businesses downtown.

Downtown Art Crawl

The Beverly Main Streets Promotions Committee brought you the Downtown Art Crawl in November of 2023–a month-long opportunity to visit participating downtown businesses where you can view and purchase art from independent artists! Here’s what we did:

Visit the art from November 5th through December 1st, and be sure to stop in at businesses on Saturday, November 11th from 12-4pm for special pop-ups where you can meet the artists and buy additional work. Help us show some love to Beverly’s incredible artist and small business communities!

A huge thank you to Creative Collective for sponsoring this downtown activation! Learn more here.

Downtown Mom Crawl

In May of 2023, we did the Downtown Mom Crawl! Here’s what we did last year, and stay tuned for details about our 2024 event…

Calling all moms! Grab your friends and head downtown!

Saturday, May 13th, 2023, 10AM – 2PM

Featuring special Mom Crawl offerings at the following shops:

Beverly Bootstraps Thrift Shop – offering a curated selection of jewelry & accessories!

The Cabot Lodge – your chance to see inside this gorgeous little boutique hotel, while enjoying a stained glass art popup by Toil N Foil Art!

The Castle – offering FREE coffee to Mom Crawl participants – come grab a bite to eat, play some games, or shop their retail section!

Delphine’s Kitchen – the Mom Crawl brunch of your dreams, including mom-mosas!

Hammer & Stain – Sip and craft! offering DIY flower arrangements, a succulent bar, and paint your own ceramic planters, with mom-mosas!

Porter Mill Studios – come check out the open art studios, and enjoy a beer from Coastal Mass Brewing, starting at 12pm!

Sample This – boutique brands at wholesale prices! Come enjoy 10% storewide, with 50% sale items!

Sblended – delicious smoothies and popup shopping!

Simply Placed – shop curated mother’s day themed baskets and a flower bar!

Soy Much Brighter – featuring a popup from Sunspell Flora, offering the most beautiful unique bouquets ready to go home with you!

Sully’s/Bridge Nine – gifts for the Boston sports fan mom, as well as special Beverly-themed merch and vinyl records!

WorthyGirl – featuring a popup from Cozy Gifts & Goods. Enjoy 10% your WG purchase when you sign up for WorthyGirl Rewards!

Zodiac Tea Room – moms, what does the future hold? Come find out at Zodiac, with $5 off all readings with code “MOM”!


Downtown Beverly is full of businesses and nonprofits run by women. March is the perfect time to check them out and help them continue to make history!

Don’t see your business here? Email to be listed.




Spirituality/Wellness/Personal Services



Art & Entertainment


In February of 2023 we did the Downtown Window Decorating Competition! Here’s how it went down:

This month, some of our downtown businesses are competing to create the most eye-catching display for your viewing pleasure! Public voting starts on Monday, February 20 and goes until Sunday, February 26. Vote for your favorite business-front display here, and be sure to check them all out before voting! You can also scan the QR code available at each business to cast your vote.

The following businesses are participating:

•The Cabot Lodge

•The Castle

•Copper Dog Books

•Delphine’s Kitchen

•Fig Balloon

•Hammer & Stain

•Paper Asylum

•Purr Beauty Parlor

•Sample This


•Simply Placed

•Soy Much Brighter

•Zodiac Tea Room

Small Business Saturday

Small Business Saturday is an event that was created to encourage consumers to shop locally in person and online at small businesses. Stay tuned for Small Business Saturday info for 2024!

Artwork © Kat Maus Haus 2022.

Why Shop Small?

The Shop Small movement started in 2010 as a way to showcase our small businesses that drive our local economies. It kicks off each season on Small Business Saturday – the Saturday after Thanksgiving. There are some very good reasons to shop small instead of online. You’ll get better customer service and personalized attention since staff at small businesses are usually the owner, a family member of the owner or someone who reports directly to the owner. Much of the sales and meals taxes you pay come back to Beverly in the form of local aid. It’s also good for the whole city as small businesses often “pay it forward.” They invest in the local community through volunteer work, in-kind contributions and donations to charities and community organizations, so the impact of your purchase goes right back into the local economy. Small businesses often buy their supplies from and get building work done by other local businesses. Shopping small helps create and support local jobs, and you’ll probably run into your friends and neighbors while you’re shopping!

Downtown Holiday Stroll

In 2022, our downtown businesses participated in a seasonal stroll for residents and visitors to enjoy. 

Artwork © Kat Maus Haus.

Get ready to shop small this holiday season! On Friday, December 9th from 4-8pm, visit our downtown businesses for shopping, eating, and general merrymaking! Certain businesses will have pop-ups, specials, or unique decorations to share with you. A limited supply of special holiday totes and stickers featuring a design by local artist Kat Maus will be available at select locations.

Check out the map to easily plan your strolling route! Also note that there will be FREE parking downtown December 9th-25th.

Be sure to grab your Holiday Stroll Passport to be entered into a special raffle! (Details below.)


Here’s how some of our local businesses will be participating:

Amazing Pizza — Will have hot cocoa and fresh baked cookies on site!

Angelica Fisheries — Shop Hard Merchandise t-shirts and hoodies and pick up a coupon for their Glouchester location.

Art by Alyssa — Stop by to shop beautiful gifts (made on site!) for your friends and family. Downtown Holiday Stroll totes will be available at this location.

Atomic Cafe — Visit for delicious beverages, whole bean coffee, and merch! Be sure to check out their “hot drip happy hour” from 4 to 6 and grab a small hot drip coffee for just $1!

Beantrust — Visit your good pal, Erik, for some delicious coffee and warm company.

Bridge 9 Records— Check out their holiday classics on vinyl like Bing Crosby, Elvis, Beach Boys, Frank Sinatra, and more! Plus get a free Bridge Nine tote bag with the purchase of any 2 LPs!

Butter “UR” BiscuitGift card special: For every $10.00 purchased on a gift card, receive $5.00 to spend in store or at the food truck. Spin the Prize Wheel: All in-store Customers will get the opportunity to spin our prize wheel and win a variety of prizes. BOGO Buttermilk Fried Chicken Tenders for in-store and on-line orders!

The Castle — Shop their cool retail section, pick up a free hot cocoa sample, and play games with friends! Also earn a free dessert at your next visit when you purchase a gift card. Holiday Stroll Passports available at this location, as well as Downtown Holiday Stroll totes.

Clay Dreaming — Doors will be open until 9pm, Holiday Stroll totes available here while supplies last!

Copper Dog Books — Shop books and beautiful gifts. Holiday Stroll Passports available at this location.

Delphine’s — Stop in for delicious sweet and savory fare, and to hear music by John & Friends! During the stroll, buy a $50 gift card to get a free $10 gift card.

Garden City Tattoo — Visit the talented artists at Garden City Tattoo! They’ll be open late, so check out their beautiful art and pick up a gift card for the tattoo enthusiast in your life!

Golden Hanger — Doors will be open late, Holiday Stroll totes available here while supplies last.

Hammer & Stain — Enjoy 20% off EVERYTHING in the studio – Craft Kit Gift Sets, Take home craft kits, Hand painted signs, Retail & more! Spend $50 or more to receive a FREE ceramic ornament craft kit, and $75 or more to receive a FREE Hammer & Stain Canvas tote (while supplies last). 2-4 other local vendors and artists will be selling their handmade products & goods as well! Holiday Stroll Passports available at this location, as well as Downtown Holiday Stroll totes.

The Indo Pub —  15% off gift certificate purchases for anyone who stops in for any drink and food item on the menu!

Jack’s Barber Shop — Connect with your local barber and check out all the musical surprises this store has to offer!

Karrah Rose Hair Studio — Come in for a fresh ‘do and some Holiday Stroll totes, while supplies last.  Located at 5 Abbott St.  right across from A&B Burger.

Kid Dream Coffee — Shop delicious coffee, mugs, and more! Holiday Stroll Passports available at this location.

A New Leaf — Shop handcrafted clothing items from around the world as well as locally designed baby clothing. Downtown Holiday Stroll totes available here while supplies last.

Nowhere Fast — Shop the coolest skate gear, apparel, and more! Holiday Stroll Passports available at this location.

Sample This — This adorable clothing boutique with wholesale prices is offering 20% off merchandise, as well as sweet treats to enjoy! Holiday Stroll totes will be available while supplies last.

Sblended and COZY Supply Co — Our local nutritional shake stop will be hosting a COZY pop-up! Shop cute and clever merch while you enjoy your beverage.

Simply Placed — Shop gorgeous gifts, ornaments, decor, and more! Light drinks and apps will be available during the stroll. Holiday Stroll Passports available at this location.

Soy Much Brighter — Shop the most mouth-watering candle scents, gifts, ornaments, and more! Holiday Stroll Passports available at this location. This is also where you will turn in your filled-out passports!

Sully’s Brand — Shop for all your sports apparel needs and more, and visit Why Not Jewelry by Kirsty at a special pop-up! Also enjoy 15% off retail in the store. Holiday Stroll Passports available at this location.

Taku Sushi Bar — Pick up a gift card to this incredible sushi restaurant or treat yourself to a great meal with some sake! Taku will be open until 9:30 pm!

Topp Salad — Will be open! See a beautiful holiday balloon sculpture by Fig Balloon Company, and check out pop-up artist Lucia’s Wallflowers! Holiday Stroll totes available here while supplies last.

More about the pop-up: “Lucia’s Wallflowers is all about creating beautiful hand made home decor and pieces of art inspired by my love of nature and native plants. I love to utilize as many recycled materials as possible and repurpose where I can to minimize waste from my various creations, in order to honor the source of my inspiration–our earth!”

Unpacked Living — Holiday pop-up with local businesses! Details below. Holiday Stroll Passports available at this location, as well as Downtown Holiday Stroll totes.

WKND Goods — Shop beautiful home goods, accessories, clothing, and more! Enjoy a very special pop-up with The Beverly Psychic, who will be doing palm and tarot readings. Holiday Stroll Passports available at this location.

Worthy Girl — Shop clothing head to toe and drop in for an Artist Pop-Up with a local artist – Gold Star Designs. Check out her hand-made earrings and more! Holiday Stroll Passports available at this location, as well as Downtown Holiday Stroll totes.

Zodiac Tea Room — If you’re looking to have your tea leaves read, look no further! Enjoy a cup of tea with a reading at Zodiac, as well as tarot and mediumship. And be sure to sample the hot chocolate bar and snacks during the holiday stroll. Downtown Holiday Stroll totes available here while supplies last.