Beverly Main Streets announces launch of Small Business Spotlight in partnership with Cross Insurance for inaugural year
Beverly Main Streets is excited to announce the launch of the Small Business Spotlight, a program designed to highlight the vibrant businesses of downtown Beverly. Beginning in January 2025, Beverly Main Streets will be sharing the stories behind businesses within their district, which includes Cabot Street, Rantoul Street, and portions of adjoining streets. For the inaugural year, this program will be supported by Cross Insurance. Stories will be featured across Beverly Main Streets social media channels as well as in a newly launched blog at www.bevmain.org.
The Small Business Spotlight will utilize Beverly Main Streets’ reach on social media to both familiarize residents with businesses in their community and drive tourism to Beverly from out of the region. In the final quarter of 2024, Beverly Main Streets gained over 400 new followers on Instagram and reached over 90k accounts on Facebook.
“We are excited to partner with Beverly Main Streets to highlight the individuals behind the businesses that make-up downtown Beverly. As a family-owned business, we know firsthand how important the people behind the businesses are,” shared Lisa Marciano, Senior Vice President of Cross Insurance – Beverly.
“This investment from Cross Insurance will be instrumental in helping us promote our downtown businesses and the stories that shape our district,” shared Beverly Main Streets Executive Director Erin Truex. “It is our hope to highlight businesses that folks may not be familiar with and amplify diverse perspectives and voices within our community.”
ABOUT BEVERLY MAIN STREETS
Beverly Main Streets is a 501(c)(3) nonprofit organization started in 2002 by a group of Beverly residents and entrepreneurs. Now, more than 20 years later, downtown Beverly has become a thriving center for the arts and local economy, with renowned restaurants, unique retail businesses and innovative design and creative industries. Beverly Main Streets continues to promote and enhance downtown Beverly’s economic vitality, culture, and historic resources. Beverly Main Streets’ approach emphasizes community engagement as a tool for helping downtown districts prosper and thrive. By promoting and supporting the assets of our downtown, we can encourage tourism, drive economic vitality, and create a place of equal opportunity, inclusivity, and beauty for residents and visitors alike to enjoy.
ABOUT CROSS INSURANCE
Cross Insurance is a family-owned insurance agency with over 40 branches throughout the Northeast and beyond. Established at the kitchen table of Woodrow Cross in 1954, today Cross Insurance is one of New England’s largest independent insurance intermediaries. In 2022, 2023, and 2024 they were named the 2nd Largest Insurance Broker in Massachusetts by the Boston Business Journal. Since their founding, Cross Insurance has successfully acquired over 150 operations, increasing their footprint in the Northeast. With over 1,100 employees and counting, their experienced team is ready to provide insurance options for the community. To learn more, visit https://www.crossagency.com/.