10.15.2025

Sad Fish Club

Celebrating Creativity and Community: The Story of Sad Fish Club

Meet Ashlee Beadle, the creative force behind Sad Fish Club, a vibrant small business centered on community, accessible art, and self-expression. Ashlee’s journey is a testament to the power of passion, resilience, and staying true to one’s values.

A Passion for Art and Community

Ashlee’s business philosophy is deeply rooted in her core values of inclusion and accessibility. As a queer woman creator, she strives to uplift women and the LGBTQ community through her art, which often combines playful storytelling and bold designs. Her work aims to be more than just visually appealing—it’s a vehicle for social awareness and community-building.

Evolution of a Creative Venture

Sad Fish Club’s story is one of growth and diversification. Starting in high school with custom canvas sneakers, Ashlee’s creative pursuits evolved from digital illustrations and comics to carving and block printing her designs. Despite these shifts, her dedication to storytelling and illustration has remained constant.

What’s remarkable is how Sad Fish Club has expanded beyond the online realm. Ashlee now teaches workshops, participates in markets, and wholesales her art, fostering meaningful in-person connections with her community and fans.

The Joys and Challenges of Small Business Ownership

For Ashlee, the most rewarding aspect of her business is the ability to connect through art. Seeing the joy that her work brings to others and inspiring fellow artists keeps her motivated. However, managing a small business solo isn’t without challenges.

One of the biggest hurdles is constantly figuring out what’s next. To combat creative blocks, Ashlee reconnects with her interests—reading, watching inspiring movies, and taking breaks to recharge. Juggling all roles—from creator to accountant—can be overwhelming, but she’s learned that establishing boundaries, like designated days off, helps maintain her balance.

Community Engagement and Future Aspirations

Community is at the heart of Sad Fish Club. Ashlee collaborates with local businesses like Jade of All Trades, participates in local art events, and volunteers her time with various community organizations. Her mentorship work with students at Montserrat College of Art highlights her commitment to nurturing future artists.

Looking ahead, Ashlee envisions her creative journey continuing indefinitely. Her goal is simply to keep creating, sharing her art, and expanding her reach—getting her work into more places and inspiring others along the way.

Words of Wisdom for Aspiring Entrepreneurs

Ashlee’s advice for future business owners? Be kind to yourself and believe in your limits. Don’t hesitate to seek help and collaborate with others in your community. Building genuine relationships and sharing trade secrets help everyone grow—making a thriving local ecosystem.